BY
DERRICK PERKINS
Paul Kirlis retired
two years ago to fulfill a lifelong
dream and open his own cigar
shop, but the economic downturn
has left him selling fewer
and fewer cigars.
Now, after 14 years owning a
home inspection business, Kirlis’
retirement dream is facing some
harsh realities as his customers
go up in smoke.
“It's slower than normal. Not
as many people are coming in
and we’re not making as much
money as a year ago,” he said.
“Some (of my customers) have
lost their jobs. It is tough out
there, and it’s getting tougher
and tougher with the price of
gas and oil.”
With much of the stock for
The Cigar Room coming in from
overseas, Kirlis has watched the
price of cigars increase as manufacturers
and shipping companies
struggle with increased fuel
costs just as his customers have
begun tightening their personal
budgets to compensate for the
higher price of food and heating
oil.
While his regular customers
range from doctors to lawyers
to truck drivers, Kirlis says they
all share the common love of
smoking a cigar. In the past few
months, he has noticed his customers
buying fewer cigars but
lingering longer.
“People come here to enjoy
a cigar. When they’re stressed
out at work or at home they get
to come down here and relax before
reality sets back in,” he said.
“You can see it on their faces. It’s
going to be tougher when it gets
colder and people have to chose
between oil and a cigar.”
While purchasing cigars for
stock has become more expensive,
Kirlis said he preferred to
eat the increased costs rather
than pass them along to his customers.
So far, having fewer customers
has translated into less of
a need for new orders; a silver
lining to the tough economic
times for Kirlis’ business.
Unlike other businesses that
have purchased stock orders using
bank approved lines of credit,
Kirlis prefers using cash to credit
and stays away from corporate
or business credit cards, and
has not suffered from the credit
crunch that has afflicted other
struggling business owners.
“I try to stay away from
charge cards,” he said. “I don’t
carry a large stock. I can’t afford
it. But if I need something, I can
usually get it.”
Selling cigars imported from
countries like Honduras and
shipped up from Miami, Kirlis
said his stock – which starts at
about $3 and goes up from there
– gives his customers the opportunity
to smoke cigars from
across the world.
Even so, Kirlis has struggled
to move his inventory and has
turned to hosting events as a way
to draw in more potential consumers,
while keeping his following
alive among his regular
customers. Thursday night cigar
tasting sessions pack people in,
he said and he has plans to host
a Halloween party at the end of
the month.
Still, Kirlis worries.
“It’s always there,” he said. “If
something crashes and I can’t pay
rent or light or heat, as a businessman
you’re always worried about
that. If it happens I don’t know
what I’d do, but life goes on.”