What: The EX® Truck, part of the launch of a national smoking cessation campaign launched earlier this week, will be making up to five stops in each of the cities of Manchester and Concord. Campaign workers will be distributing up to 1,000 free cups of coffee to smokers throughout the daily stops. Representatives from the NH Tobacco Prevention and Control Program and Breathe New Hampshire will be distributing self-help materials and discount coupons and samples of nicotine replacement products (gum and patches donated by GlaxoSmithKline).

The campaign, called EX®, aims to change the way smokers think about the difficult process of quitting, and to guide them to valuable free resources to build a successful quit attempt. NH is one of the fourteen states across the nation that has already signed onto the campaign. The rollout of quit smoking TV, radio, and print ads will continue on the national and state level over the next six months.

This is the first time a comprehensive campaign has addressed the behavioral aspects of tobacco use. The premise is to break the triggers that prompt smoking, for instance, many smokers light up whenever they have a cup of coffee. The EX® truck calls attention to that trigger by providing coffee and information about quitting simultaneously.

When:
Friday, April 4, 2008 in Manchester from approximately 8:00 a.m. to 2:00 p.m.
Monday, April 7, 2008 in Concord from approximately 8:00 a.m. to 2:00 p.m.

Where:
Friday, April 4, 2008 - Manchester stops as follows:

1. City Hall – One City Hall Plaza (corner of Elm and Hanover Sts.)
2. Makin’ It Happen Coalition – 27 Lowell Street & Elm Street
3. Shopping Plazas – “Sports Authority” 1051 So. Willow St.
4. Manchester Technical Institute – 1066 Front St.
5. Mall of NH – 1500 So. Willow St.

Monday, April 7, 2008 – Concord stops as follows:
1. Walmart – 344 Loudon Rd.
2. Home Depot – 42 D’Amante Dr.
3. Statehouse – 107 No. Main St.
4. Concord Technical Institute – 31 College Dr.
5. Riverbend – 3 North State Street

Who: Ex Campaign workers, former smokers, NH Public Health Officials will be available for interviews. Representatives from Breathe New Hampshire and the NH Tobacco Prevention and Control Program. The Mayors of Concord and Manchester and Governor John Lynch are invited to stop by.

PLEASE NOTE: This will be a fluid event. The stops are identified but will be visited as time allows and not on any particular schedule, so please contact Beth D’Ovidio on her cell (491- 2466) to locate the EX® Truck and arrange for interviews. Should be great visuals! Photo of Truck Attached.

Update: 

The Ex® Truck is Stalled in NYC!  Manchester Visit Date Changed Due to National Media Coverage.

National Quit Smoking Campaign Brings 1,000 Cups of Free Coffee to Smokers

What:                   The EX® Truck, part of the launch of a national smoking cessation campaign launched earlier this week, will be making up to five stops in each of the cities of Manchester and Concord. Campaign workers will be distributing up to 1,000 free cups of coffee to smokers throughout the daily stops. Representatives from the NH Tobacco Prevention and Control Program and Breathe New Hampshire will be distributing self-help materials and discount coupons and samples of nicotine replacement products (gum and patches) from GlaxoSmithKline. PLEASE NOTE: Due to national media attention anticipated on Saturday, April 5, 2008 and crowds attracted by the EX® Truck in Times Square, the tour schedule has been changed.  The EX® Truck will be in Concord on Monday, as planned, but will now be making Manchester stops on Tuesday, April 8, 2008.

The campaign, called EX®, aims to change the way smokers think about the difficult process of quitting, and to guide them to valuable free resources to build a successful quit attempt. NH is one of the fourteen states across the nation that has already signed onto the campaign.  The rollout of quit smoking TV, radio, and print ads will continue on the national and state level over the next six months.

This is the first time a comprehensive campaign has addressed the behavioral aspects of tobacco use.  The premise is to break the triggers that prompt smoking, for instance, many smokers light up whenever they have a cup of coffee.  The EX® truck calls attention to that trigger by providing coffee and information about quitting simultaneously.

When:                  Friday, April 4, 2008 in Manchester from approximately 8:00 a.m. to 2:00 p.m. 

                                Monday, April 7, 2008 in Concord from approximately 8:00 a.m. to 2:00 p.m. 

Where:                Monday, April 7, 2008 – Concord stops as follows:

1.       Walmart – 344 Loudon Rd.

2.       Home Depot – 42 D’Amante Dr.

3.       Statehouse – 107 No. Main St.

4.       Concord Technical Institute – 31 College Dr.

5.       3 North State Street

Tuesday, April 8, 2008 - Manchester stops as follows:

1.       City Hall – One City Hall Plaza (corner of Elm and Hanover Sts.)

2.       Makin’ It Happen Coalition –  27 Lowell Street & Elm Street

3.       Shopping Plazas – “Sports Authority” 1051 So. Willow St.

4.       Manchester Technical Institute – 1066 Front St.

5.       Mall of NH – 1500 So. Willow St.

Who:                     Ex Campaign workers, former smokers, NH Public Health Officials will be available for interviews.  Representatives from Breathe New Hampshire and the NH Tobacco Prevention and Control Program.  The Mayors of Concord and Manchester and Governor John Lynch are invited to stop by.

This will be a fluid event. The stops are identified but will be visited as time allows and not on any particular schedule, so please contact Beth D’Ovidio on her cell (491- 2466) to locate the EX® Truck and arrange for interviews. Should be great visuals! Photo of Truck Attached.

Update:
The Ex® Truck is Stalled in NYC! Manchester Visit Date Changed Due to National Media Coverage.
National Quit Smoking Campaign Brings 1,000 Cups of Free Coffee to Smokers

What: The EX® Truck, part of the launch of a national smoking cessation campaign launched earlier this week, will be making up to five stops in each of the cities of Manchester and Concord. Campaign workers will be distributing up to 1,000 free cups of coffee to smokers throughout the daily stops. Representatives from the NH Tobacco Prevention and Control Program and Breathe New Hampshire will be distributing self-help materials and discount coupons and samples of nicotine replacement products (gum and patches) from GlaxoSmithKline. PLEASE NOTE: Due to national media attention anticipated on Saturday, April 5, 2008 and crowds attracted by the EX® Truck in Times Square, the tour schedule has been changed. The EX® Truck will be in Concord on Monday, as planned, but will now be making Manchester stops on Tuesday, April 8, 2008.

The campaign, called EX®, aims to change the way smokers think about the difficult process of quitting, and to guide them to valuable free resources to build a successful quit attempt. NH is one of the fourteen states across the nation that has already signed onto the campaign. The rollout of quit smoking TV, radio, and print ads will continue on the national and state level over the next six months.

This is the first time a comprehensive campaign has addressed the behavioral aspects of tobacco use. The premise is to break the triggers that prompt smoking, for instance, many smokers light up whenever they have a cup of coffee. The EX® truck calls attention to that trigger by providing coffee and information about quitting simultaneously.

When: Friday, April 4, 2008 in Manchester from approximately 8:00 a.m. to 2:00 p.m.
Monday, April 7, 2008 in Concord from approximately 8:00 a.m. to 2:00 p.m.

Where: Monday, April 7, 2008 – Concord stops as follows:

1. Walmart – 344 Loudon Rd.
2. Home Depot – 42 D’Amante Dr.
3. Statehouse – 107 No. Main St.
4. Concord Technical Institute – 31 College Dr.
5. 3 North State Street

Tuesday, April 8, 2008 - Manchester stops as follows:

1. City Hall – One City Hall Plaza (corner of Elm and Hanover Sts.)
2. Makin’ It Happen Coalition – 27 Lowell Street & Elm Street
3. Shopping Plazas – “Sports Authority” 1051 So. Willow St.
4. Manchester Technical Institute – 1066 Front St.
5. Mall of NH – 1500 So. Willow St.

Who: Ex Campaign workers, former smokers, NH Public Health Officials will be available for interviews. Representatives from Breathe New Hampshire and the NH Tobacco Prevention and Control Program. The Mayors of Concord and Manchester and Governor John Lynch are invited to stop by.

This will be a fluid event. The stops are identified but will be visited as time allows and not on any particular schedule, so please contact Beth D’Ovidio on her cell (491- 2466) to locate the EX® Truck and arrange for interviews. Should be great visuals! Photo of Truck Attached.